You Won’t Escape Nicole Kidman At AMC Theatres Any Time Soon
Nicole Kidman attends Prime Video's "Expats" New York Premiere at The Museum of Modern Art on January 21, 2024 in New York City.
If you’re tired of Nicole Kidman’s pre-movie commercials at AMC Theatres, we’ve got bad news. You’re going to be seeing her before the movie for years to come. The movie star, who has been in the theater company’s pre-screening commercial since 2021, is extending her deal with the company. AMC Theatres is releasing three new Nicole Kidman-led ads in its theaters starting this month, Variety has confirmed.
On Friday, March 1st, a new 30-second version of the “We Make Movies Better” ad made its theatrical debut, as well as AMC’s official YouTube and social media pages. The new feature is called “That’s Magic,” and it will rotate with the two other Kidman commercials in the coming months while retiring the original. AMC released a statement saying that the “main theme of the campaign” will remain the same. The theater company boasts its “state-of-the-art technology, luxurious amenities, and an unwavering commitment to excellence.”
AMC Theatres launched the “We Make Movies Better” ad campaign in the fall of 2021. The ad is known for the line, “Somehow, heartbreak feels good in a place like this.” The ad has become a cultural moment, with people constantly making fun of it to this day. On X (formerly Twitter), fans both trolled and expressed their love for the ad. One person shared their collage of photos of Kidman in the commercial every time they go to the theater. Another person stated: “I’VE LITERALLY SALUTED TO THIS PICTURE DOZENS OF TIMES,” while a photo of someone standing up saluting was shared on Instagram. One person hilariously wants a “24 hour long one where it’s just nicole kidman saying ‘you will never leave’ over and over again. Even Saturday Night Live did a parody of the ad in 2022 as well.
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In celebration of the campaign’s one-year anniversary, Oscar-nominated screenwriter Billy Ray spoke to Variety in 2022 about conveying the “cathartic experiences” that movie characters provide for us in the infamous ad.
Where To Watch The 2024 Oscar-Nominated Films
The 2024 Oscar-nominated films are all great this year. Christopher Nolan’s Oppenheimer snagged a whopping 13 nominations. Yorgos Lanthimos’ feminist fantasy film, Poor Things, was close behind with 11 nominations.Martin Scorsese’s historical crime drama Killers of the Flower Moon received ten nominations, while Greta Gerwig’s box-office smash Barbie, earned eight nominations. This year, 321 feature films were eligible for the Oscars, and 265 of those qualified for the Best Picture category. For the first time in history, three of the ten movies nominated for Best Picture were directed by a female, the most in Oscars history (Justine Triet’s Anatomy of a Fall, Greta Gerwig’s Barbie, and Celine Song’s Past Lives).
Although many of the Academy’s favorite films only recently arrived in theaters, many of them are already available to stream, rent, or purchase online. So far, The Zone of Interest, Poor Things, American Fiction, Past Lives are only available to buy for $19.99 at press time. Anatomy of a Fall is available to rent for $5.99 or $6.99 on AppleTV+ and Prime Video, and YouTube and Google Play, respectively.
As we previously reported, the 96th Academy Awards will air live from the Dolby Theater on ABC, abc.com, or the ABC app. on Sunday, March 10 starting at a new earlier time at 7 pm ET, scheduled to end at 10:30 pm ET. A 30-minute pre-show will lead into the live show at 6:30. Jimmy Kimmel returns as host for the fourth time. Zendaya, Michelle Pfeiffer, Nicolas Cage, and Al Pacino are among the first group of presenters for the awards ceremony. Also presenting are last year’s winners: Brendan Fraser, Michelle Yeoh, Ke Huy Quan, and Jamie Lee Curtis. Oscar winners Mahershala Ali, Jessica Lange, Matthew McConaughey, Lupita Nyong’o, and Sam Rockwell are also set to take the stage.
Keep scrolling to see how to stream all the Oscar-nominated feature films in the major categories:
Laila Abuelhawa is the Top 40 and Hip-Hop pop culture writer for Beasley Media Group. Being with the company for over three years, Laila's fierce and fabulous red-carpet rankings have earned her a feature on 'The Late Show with Stephen Colbert!' Her favorite stories are those surrounding the latest in celebrity fashion, television and film rankings, and how the world reacts to major celebrity news. With a background in journalism, Laila's stories ensure accuracy and offer background information on stars that you wouldn't have otherwise known. She prides herself in covering stories that inform the public about what is currently happening and what is to come in the ever-changing, ever-evolving media landscape.
