Ways to Use Social Media to Get Your Music Heard
If you’re a musician trying to promote your music, you’ll want to use social media to get your music heard. It’s a free way to find new listeners, and engage with friends. Also, if you’re releasing music today, then you know that you’re up against a lot of other musicians creating their art. Some research and studies even show that as many as 120,000 new songs are released each day throughout the world.
Using Social Media to Get Your Music Heard
I’m a musician and have two musical projects, so I know that not only do you have to spend time and effort creating the best music today, but you also have to put a lot of effort into marketing it. If you’re doing things completely independently, then you have to leverage what you have to market your music and get it out there. Social media is a great way to do this.
The first step in using social media to get your music heard is to create great content. You should certainly share your music when it comes out and tease upcoming releases. But it also helps to build excitement to have some fun photos or videos to go with your music so your posts draw more attention. “To captivate your audience, you have to give them content that will grab their attention and keep it–and that message applies to music as much as it does social media,” Planetary Group explains. “Share stories about your musical journey and experiences to connect with fans on a deeper level.”
Secondly, get on TikTok. Now, I’m on TikTok, and I don’t use it nearly enough for my music. So, this is a “do as I say” not a “say as I do” thing. But TikTok is a great music discovery platform. “If you’re a musician and you’re not on TikTok, you may need to rethink your social media strategy,” Amplify states. “With millions of daily active users around the globe, TikTok is the place where short video trends start and where songs pop off and go viral.”
Another tip is to use relevant hashtags. I know this can look cluttered, but it really does help. You don’t have to use a ton of hashtags, but just a few. “By leveraging popular trends, you can tap into larger conversations and attract new followers to your profile,” says Accesscreative.ac.uk. Good luck on your journey to get your music heard, and feel free to reach out to me if you want to talk music.
