New York/New Jersey Host City for FIFA World Cup 2026™ Launches Official Brand, Logo Kickoff Event Held in Times Square

Last summer, it was officially announced that New York and New Jersey would host the FIFA World Cup in 2026 at MetLife Stadium in East Rutherford.

A ceremony took place in Times Square Thursday morning (May 18th) to celebrate our region’s participation in the world’s biggest sporting event.

New Jersey Governor Phil Murphy and New York Mayor Eric Adams were in attendance to unveil the official logo and brand which you can preview below. Each host city brand embodies its own world-renowned culture and heritage. 

“I have to admit, as a lifelong fan of ‘the beautiful game,’ I’ve got soccer fever,” Governor Murphy said. “I want to give FIFA a big thank you for bringing the World Cup back to New Jersey and New York. From the very beginning, our region has been at the heart of American soccer. We’re ready for the world’s biggest event. Big events are in our blood, they’re in our DNA, and they’re what we do best.”

“Today’s launch is the culmination of an exciting collaboration between FIFA and the 16 Host Cities,” Colin Smith, FIFA COO World Cup, said. “Months ago, we embarked on a creative journey together to ensure that the colours, cultures, people and places synonymous with each city were ingrained in every element of the city brand identities. We’re all thrilled to be able to reveal this unique artwork to the world along with our country and city partners and can’t wait to see them applied to channels and locations intended to excite and welcome fans for 26.”

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The 48-team tournament will be hosted by three nations overall, a first for the FIFA World Cup. In total, 16 host cities were announced, eleven from the USA, three from Mexico, and two from Canada. 

Click here for more information on World Cup 2026.


A post shared by FIFA World Cup 26 New York and New Jersey™ (@fwc26nynj)

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