On Today’s One More Thing: Today the boys talk about the first belly button on national TV. Dave came up with some great guesses as far as Ginger from Gillgan”s Island and I Dream Of Genie but both wrong! The first time we see a belly button on TV was Cher. Yes the actress and of course singer. It was a landmark move and it took to the air waves in 1975 during The Sonny and Cher Comedy Hour.