About Us

Since its rebranding to WRAT on Labor Day 1996, 95.9 WRAT, also known as “The RAT,” has been a powerhouse for rock music on the Jersey Shore. WRAT delivers a potent mix of classic and modern rock that resonates deeply with its loyal listeners across Monmouth and Ocean Counties. 

WRAT’s roots date back to October 4, 1968, when it first signed on the air as WADB, offering beautiful music in its early decades. Its transformation to a rock station in 1996 included a memorable launch stunt where the song “Rat in Mi Kitchen” was played continuously. Since then, WRAT has been firmly established as a leader in New Jersey rock radio. 

The station’s commitment to quality programming and community engagement has earned it numerous industry accolades. Notably, WRAT won the NJBA Best of the Best Award for "Best News" in 2013, a testament to its outstanding local news coverage. WRAT was also honored as a nominee for the prestigious NAB Marconi Award for Rock Station of the Year in 2012, recognizing its excellence among the nation’s rock stations. 

In addition, WRAT has earned multiple accolades from the Jersey Shore Public Relations & Advertising Association (JSPRAA) in 2012 and 2013 for its outstanding promotional campaigns and community outreach efforts. 

The station continues to serve as the definitive rock voice for the Jersey Shore community with a passionate team, stellar programming, and an unwavering dedication to delivering the best rock music around. 

Beasley Media Group (BMG), LLC is a leading multiplatform media company and a proud subsidiary of Beasley Broadcast Group, Inc. Serving audiences across the United States, BMG connects brands and consumers through innovative advertising and digital marketing solutions. With 55 radio properties in large- and medium-sized markets nationwide, Beasley Media Group stands as a trusted leader in audio technology, podcasting, eCommerce, and event marketing. 

To deliver top-quality entertainment, effective advertising results, and dedicated service to our listeners, advertisers, shareholders, and communities, all while fostering a respectful, collaborative, and innovative workplace for our employees. 

To be a forward-thinking media leader, continually evolving to provide engaging content and marketing solutions that empower audiences and advertisers alike. We aim to build inclusive communities and leverage technology to expand our influence well into the future. 

Founded in 1961 by George G. Beasley, the company began with a single radio station, WPYB-AM, in Benson, North Carolina. Through strategic growth and innovation, it expanded into major markets including Los Angeles, Philadelphia, Boston, and Detroit. George Beasley’s pioneering leadership and commitment to broadcast excellence paved the way for BMG to become a nationally recognized media powerhouse embracing emerging digital and audio platforms. 

Beasley Media Group fosters a culture of diversity, equity, and inclusion, leveraging the unique backgrounds and experiences of our employees to reflect the communities we serve. We are dedicated to meaningful public service initiatives and creating a welcoming environment for listeners, advertisers, and staff. 

3033 Riviera Drive, Suite 200 
Naples, FL 34103 
(239) 263-5000 
email@bbgi.com 

Learn more about our stations, digital services, and community impact at bbgi.com. 

Beasley Media Group is ready to partner with your brand to create compelling multimedia campaigns that inspire and engage. Contact us today to start your journey with a trusted media leader.