U.K. based Ghost Vodka shared in a Facebook post, "Recently we were rather bemused to receive legal correspondence on behalf of the Swedish band Ghost and their lead singer, Tobias Fitta Forge, informing us of action they wish to take against us for.....um....making vodka. As if 2020 wasn’t strange enough already." The would add in a following post, "No, we have never used the band’s image to promote our product. There is no ‘deleted post’. Yes, they are suing us solely based upon our name Ghost Vodka and the apparent confusion between their gin and our vodka."  Ann-Charlotte Söderlund Björk, Ghost's legal counsel on the matter, issued a statement to Loudwire saying, "Svensk Drama Pop (SDP) holds an exclusive trademark registration throughout the European Union for the figurative sign ‘Ghost.’  Those rights are licensed to Global Merchandising Services Ltd, in whose interest these proceedings are brought. This case has been on-going for months now, and numerous attempts have been made throughout that period of time to reach an amicable settlement. This case is not about 'gin vs. vodka,' it’s about trademark rights that grant ownership for any and all alcoholic beverages - gin, whiskey, wine, beer, ale, vodka, etc. For any other EU-based entity to use the word ‘Ghost' as part of its alcoholic beverage brand name would be in violation of SDP’s exclusive rights. SDP is entitled to defend these rights as any other business would when their trademark rights have been infringed.   That is standard procedure.