The CEO and President, Linda L. Chadwick, of Rita’s Italian Ice & Frozen Custard will be featured on the upcoming episode of the CBS award-winning series Undercover Boss.

Chadwick was disguised as “Marcy Morgan” and visited three franchise locations during her undercover journey which began in Toms River, New Jersey.

“Going undercover allowed me to get an inside-look in our shops, hear from franchisees and interact with their teams on a much more an impactful level,” said Chadwick in a press release. “This was not just a valuable experience to learn how the brand initiatives were working, but a chance to see the business through the eyes of our franchisees and discover what we need to do as an organization to help them become more profitable and grow the brand.”

According to the press release, the Undercover Boss episode will show Chadwick getting a behind-the-counter view into how these Rita’s shops were operating while resulting in impactful changes for the brand.

You can watch Undercover Boss on Friday, January 28th at 8 p.m. E.T. on CBS.

Click here to read more.