Live Nation Entertainment has introduced the Green Nation Touring Program.
The program was created to develop industry-leading guidance and best practices to enhance the sustainability of concert tours.
The Green Nation Touring Program will allow Live Nation to help artists adopt and scale sustainable touring practices that prioritize people and planet.
There will be focus on driving impact across all areas of the tour, including:
- PLANNING: green venue selection, maximize efficient routing, evaluate transportation options, and more
- PRODUCTION: stage design to power requirements can also be measured and optimized
- SOURCING: conscious and equitable sourcing options across merch, catering and other vendor supplies
- COMMUNITY: enhancing engagement with every community that touches a tour from fans, to crew, to the local market and brand partners
“Live Nation has the opportunity and the responsibility to provide artists and fans with live music experiences that protect our planet,” said Michael Rapino, President and CEO, Live Nation Entertainment in a press release. “We’re inspired by artists who are continually pushing for greener options, and as we develop those best practices the Green Nation Touring Program will help make them standards in the industry so collectively we can all make the biggest impact possible.”
Click here to learn more about the Green Nation Touring Program.
