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CUPERTINO, CA – OCTOBER 04: Apple’s Senior Vice President of Worldwide product marketing Phil Schiller speaks about the iPod Nano during introduction of the new iPhone 4s at the company‚Äôs headquarters October 4, 2011 in Cupertino, California. The announcement marks the first time new CEO Tim Cook introduced a new product since Apple co-founder Steve Jobs resigned in August. (Photo by Kevork Djansezian/Getty Images)