SAN FRANCISCO, CA – JUNE 11: Apple Senior Vice President of Worldwide product marketing Phil Schiller announces the new MacBook Pro during the keynote address during the Apple 2012 World Wide Developers Conference (WWDC) at Moscone West on June 11, 2012 in San Francisco, California. According to reports Apple is expected to unveil a slew of new hardware and software updates at the company’s annual developer conference which runs through June 15. (Photo by Justin Sullivan/Getty Images)