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This Bookstore Is Using The Perfect Clickbait Headlines To Get People To Read

Someone was feeling puckish, eh?

There is a bookstore / bar / coffee house in Texas called The Wild Detectives, in which they are trying to trick people into reading via clickbait. Obviously it's working because sometimes we get a little sheepish.

What's happening is that the headline is shared in such a way to give, a, let's say "bad" synopsis to a book, and then linking to copyright free classic stories. ADWEEK shared the story, along with some of the greatest examples:

  • British Guy Dies After Selfie Gone Wrong (The Picture Of Dorian Grey)
  • Teenage Girl Tricked Boyfriend Into Killing Himself (Romeo And Juliet)

And more!

ADWEEK shares a video explaining what is called "litbaits," which honestly is a super great idea. Let's just hope that this is the only place that uses that as a practice.

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Maybe this will get you to read more. “You fell for the bait, now fall for the book."


Amy Cooper is the type of journalist that when asked "What do you bring to the table," she replies "I am the table.