Photo by Erik Aratari

Sales Of A7X’s New Album Take A Hit In Second Week

After what was considered a disappointing first sales week of 72,000 copies for its new album, The Stage, Avenged Sevenfold took another hit in its second week.

The Stage moved another 16,000 copies, a 78 percent dip from its first week and less than half of the 42,000 second-week copies for 2013's Hail To The King.

Frontman M. Shadows posted a lengthy Facebook message this week to dispel some of the negative perceptions about The Stage's commercial performance, and he tells us that the group purposely eschewed the usual pre-release set-up in favor of a surprise release on October 28 that made up in excitement for any loss of sales:

"For us it was all about breaking the mold and saying we don't care about the old standard. We want a new standard and we're gonna try and push it as far as we can...We wanted to do something really cool right off the bat. We were really impressed with Kanye's release and Beyonce's release and Radiohead's release, and we just said, "Man, why aren't any rock bands doing it?" And we were given a bunch of analytics about why they don't, but we just said, "Man, this is a new world. No one's gonna break the mold if we keep letting the tail wag the dog."


A7X is expected to announce a world tour for 2017 soon.


Gary Graff is an award-winning music journalist who not only covers music but has written books on Bob Seger, Neil Young and Bruce Springsteen.